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Posted by Mark R. Tailleur Jun 7, 2006 |
Hey Gang!
Remember the kooky days of yore when MTV was relevant? Well, those days are long gone and MTV is a textbook example of a corporate based product placement device thinly disguised as entertainment. This being, ostensibly, a horror/sci-fi/fantasy film site I won't launch into a tirade about programming hip-hop videos for white, suburban teens, instead lets look at the MTV Movie Awards.
Hollywood needs another incestuous, pat-on-the-back, self congratulatory awards show like New Orleans needs another hurricane, but here it is. It's a chance for "celebrities" to get wacky (within corporate approved guidelines), and celebrate the very finest that Hollywood has to offer. It's a chance for young Hollywood to cut loose (obviously they don't get enough opportunities to do that) and act like jack-asses.
No one loves biting-stinging-soul crushing satire more than I do, but this isn't satire, it's not fun or funny, or relevant. It's scripted, pre-approved pap, and the pity is that their target audience doesn't know the difference.