Starbucks takes on Brazil

Posted by Nicholas Gill Nov 30, 2006

Brazil is the world's largest coffee growing nation and Seattle based coffee chain Starbucks is hoping to reenact the success it had in Mexico, opening more than 100 stores in a few short years. They have just opened their second store in Sao Paolo, and many more are in the works.

The coffee chain already has locations throughout South america from Peru to Chile. Coffee consumption is much higher in Brazil however, and the country already has many small, independent coffee shops where Brazilians drink espresso at all hours of the day. The country is home to the continent's largest population and economy and a key expansion for the chain.

Brazilian touches will be added to the menu, including Brazilian cheese bread and muffins made of arugula, mozzarela, and tomatos.

Brazil is the 38th country in the Starbucks limeup. Colombia, Argentina, and locations in Central America are being considered next.