Promoting With Products

Posted by Michelle Stephens Mar 11, 2007

Marketing your Website correctly is an important factor in the overall success of your online business; one way of doing that is using promotional marketing. I’m sure that at one time or another we have all seen someone walking around wearing a hat or t-shirt promoting a companies’ product. Let’s face it; this is an excellent way to get some free advertising for your business!

Normally to do this type of advertising though, can cost you a quite a bit of money. Many companies will buy the products in bulk and just give them away to their customers. This, of course, is an excellent idea if your budget allows for the expenses. But what if you just don’t have the budget to launch a campaign like this? Well, all is not lost, there are other ways to do it and all you need to be able to do is be creative.

I found a Website called Cafepress.com. This company allows you to create custom products that you can sell directly from your Website without any costs up front! You can customize t-shirts, bags, coffee mugs and even thongs!

Let’s say you go to this Website and create a coffee mug with your logo and Website address on it. What are the chances someone will buy it? In the beginning, the numbers will probably quite low unless your company is already very popular.

Here is where the creativity comes in. Let’s say you have a Website that sells pet items. You could easily create coffee mugs, t-shirts, hats or any number of other products with catchy sayings and/or pictures that people would be interested in buying. And best of all, you can include your logo with your Website address in small print somewhere on the item. When someone buys the product, you have instant marketing in the works.

This is just one idea that you may be able to use to promote and market your Website. With Cafepress.com you are only limited by how creative you can be!