Shipwire Ecommerce Fulfillment Service Talks "Web Fronting"

Posted by Miranda Miller Jun 6, 2009

In this blog post on PracticalEcommerce.com, Shipwire Ecommerce Fulfillment Service discusses the potential of a business model called Web Fronting. This is entirely new to me and I wanted to share it with my readers.

Web fronting basically means that a retail store operates as a showroom. Retailers rent less display space and keep the majority of their merchandise in warehouse space. Customers are given price incentives to purchase in-store and have items shipped to their home or office. Retail operations save rent, but also reduce their inventory transportation costs. Automated ordering, shipping and tracking systems help save time and money.

This is an intriguing blend of brick-and-mortar and web-based business. For the author's take on its potential uses, get the full article here.