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Posted by Miranda Miller Jun 5, 2009 |
Former KPMG consultant Laurent Rulinda, of Montreal, launched CorpFreeSpeech.com to address what he sees an outdated approach to shareholder communications by corporations.
Rulinda told Gazette reporter Roberto Rocha, "Big companies normally talk as little as possible, unless it's a marketing strategy or if they're responding to a shareholder issue. So pushing them into this culture of social networks might help change their very conservative culture."
His vision includes a company profile with login credentials and an official company response seal, to prevent others from posing as the company in question. Rulinda plans to monetize the site by allowing companies to add content for a fee, such as recruitment ads or promotional videos.
For more, see Roberto Rocha's Corporations missing social network boat in the June 4 edition of The Gazette.