GM Reinventing Their Brand Online with New Corporate Site, New Commercial

Posted by Miranda Miller Jun 3, 2009

Shortly after filing for bankruptcy, General Motors released a new ad on YouTube, starting out with, "Let's be completely honest. No company wants to go through this..."

That's putting it mildly. The online commercial is rife with symbolism, including tiny buds sprouting from the earth to indicate the failing car company's rebirth. The spot continues, "There was a time when eight different brands made sense. Not anymore. There was a time when our cost structure could compete worldwide. Not anymore..."

According to this graph by TNS Media Intelligence (published in the Wall Street Journal), GM spent $5.3 billion in advertising in 2008. In the face of their current economic troubles, they're wise to harness the power of social media marketing as they attempt to rebrand their company as a greener, more efficient option.

For more information, visit GM's new corporate website, GMreinvention.com.