Twitter to Launch a New Search Engine

Posted by Marc Bitanga May 12, 2009

As predicted by many in the internet marketing field, social media is about to cause major ripples in the search engine industry. Twitter, the latest social media phenomenon, has announced plans to launch a search engine to rival Google.

CNET broke the news recently, where Twitter Vice President Santosh Jayaram announced that Twitter will soon begin to crawl the links included in tweets and begin to index the content of those pages. Twitter has also hinted that their search algorithm will contain elements of a reputation ranking system. I believe this means that Twitter will begin to evaluate Twitter accounts based on trust and reputation. If a trusted Twitter account tweets about a website, this could be beneficial for the website’s rankings. This is analogous to Google anointing certain websites with a level of trust and authority which helps their web pages rank well.

Search marketing insiders also believe that Twitter’s true strength will be its ability to provide real-time search results, something that Google hasn’t been able to address in its current form.

What does this news mean for those who want to be on the cusp of social media marketing and search engine optimization? Create a Twitter account today and network with like-minded professionals. Your Twitter account could soon become a trusted source.