Why Do People Keep Blogs?

Posted by Lizz Shepherd Aug 8, 2008

I read a lot of blogs in my line of work. Most of them are business or information oriented, but that doesn't seem to be the most prevalent kind of blog, according to what I hear from others. There are a lot of people who keep a blog simply to monetize it and make a little money. Some people keep multiple blogs to bring in several streams of income through blogging.

But, what I hear from far more people is that they keep a blog simply because they enjoy it. A blog gives them an outlet for their own creative expression. It's a way to communicate with the entire world in just the way they want their stories communicated. For people who love writing, it's a good first step into writing professionally.

Sure, a blog can bring in money, but in most cases it won't bring in that much unless it is a very popular blog that perfectly fits an underserved niche. If you can do this, great! If not, you'll have just as much fun with your blog. You may even have more fun since you'll be under no obligation to post any specific number of times or to stay on topic with every post.