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Posted by Lizz Shepherd Aug 22, 2008 |
After going eight days between posting to my own writing blog, I starting wondering whether that was really the worst thing that can happen to a blog. The blogging gurus demand that anyone with a blog must post at least every day, and two or three times a day if they can. That might be good fit for SEO purposes, but is it really right for the blog?
The good blogs get noticed by word of mouth, not by SEO. And, I don't think that a blog becomes good when the blogger is babbling with nothing to say. I have stopped reading two blogs that I used to read religiously because the blogger was obviously posting just to post. That has never lead to anything interesting to say and it likely never will.
A great blog is motivated by a blogger who is passionate about the topic and has something to say about it. A great blog is not one that is run by someone solely out to get the best search engine rankings they can. Eventually a blogger needs to decide which one of those they want to be.