Tyra’s So What! Campaign

Posted by Lori Henry Mar 5, 2007

The Tyra Banks Show is at it again. Tyra has created a new project to help women accept their true size, whatever that may be.

She is encouraging women to overcome a body image issue, relationship crises, emotional challenge or “a fashion emergency.”

“It's for women everywhere who've been counted out or kicked down but had the strength to pull themselves back up. Life is what you make of it, not what you're handed.”

The show’s website asks women to send in their “So What!” moments. Billed as a “self-esteem” homework assignment, she is inviting people to celebrate those moments when they “did it.”

Whether it’s overcoming an eating disorder, speaking up for yourself, or telling the dressing room of a retail store that your butt looks good in your jeans, the challenge is to take a risk.

I think this is an amazing campaign and has got many women speaking out about things that they have found shameful for their entire lives.

One show had the audience members in the red bathing suits that Tyra wore on the cover of Sports Illustrated Swimsuit Issue, adorned with their weight. They wore it proud and it was empowering to watch.

I would never have watched her show if it wasn’t for all of the important issues she’s been tackling. Now, I’m just trying to keep up with them and hope that she continues her crusade to tell women they’re okay exactly the way they are.