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Posted by Lori Henry Jun 30, 2007 |
Rachel Hunter knows how unrealistic the current ideal body is for women. She’s a supermodel who has gotten by in her career on the thinness of her frame. With the recent ban of underweight models in Madrid and other countries, the ban of models under size 8 for Cosmopolitan magazine, the cover photo of Jennifer Hudson on Vogue and the deaths of young models from anorexia, she wants to help battle the thin-is-in trend.
So she teamed up with Slim-Fast to help people lose weight “the healthy way.” The campaign is called, “Find Your Slim” and features women of “real” body shapes and sizes. One of their mottos is, “We believe in hips, not hip bones.”
"I have always tried to be my own person and live up to my own definition of an ideal size that feels right for me and for my body," says Rachel Hunter, after partnering with Slim-Fast and iVillage.
The point is that not everyone has the same set point, size of ideal weight, so we should all set out own goals. That’s fantastic, but why is the focus still on losing weight?
The goal might be admirable, but it’s still sponsored by a weight loss company who thrives on keeping people returning for its services.
The contest they’re running is a 10-week program to incorporate weight loss goals into your lifestyle. Strangely enough, this include Rachel’s “personal weight loss goal” for inspiration. Why would a supermodel who’s trumpeting the benefits of health want to lose more weight?
I think this good intention is just another mixed message for women.