Full Figured Women

Posted by Lori Henry Dec 31, 2006

Shirley Enriquez’s Maxine holiday 2006 collection was created for women of all shapes and sizes. From casual pieces to chic fabrics and stretch materials, women are calling it “sexy” and “fresh.” She calls it Maxine.

The smallest size is a 10 and she says, “We had to understand the real needs of our market. With their body type, for example, it was especially difficult to find jeans that fit just right. We realized that it’s not enough to provide trendy, casual clothes. What’s important is the fit.”

Shirley herself is a petite woman, but her desire to make sexy clothing for larger women is due to the fact that she realizes how hard it is to find the right fit for women who aren't built like sticks.

The line now has 20 branches in major department stores and Ayala Trinoma Mall in Quezon City will be home to the collection’s first boutique. The future holds an accessories line for bags and shoes.

“I want to build their confidence and encourage them to come out and say, ‘I’m beautiful. “It’s all a matter of believing in oneself and redefining the real essence of beauty. Maxine aims to create a strong positive image for the full-figured Filipina.”