Dove and Eating Disorder Recovery
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Posted by Lori Henry Aug 20, 2007 |
Dove is well known for using “real” women in its ad campaigns and for creating the Campaign for Real Beauty. They also sponsor leaders to public speak about body image by providing people all over the world with presenter kits.
The latest news from the Unilever-owned company is that they’ll use people who are recovering from an eating disorder in its next ad campaign.
It will encourage those featured to talk about their experience with anorexia and bulimia, which the media has said will cause major controversy. What I can’t figure out is why. Why would talking about eating disorders be considered controversial?
It’s the logical next step in their advertising campaign, whether you believe in their commercials or not. Their step away from traditional advertising 4 years ago has shot their sales up 700% for their skin-firming lotion.
Body image is obviously a hot topic for women and we differ in opinion about this campaign worldwide. I have contacted both Dove and their advertising company to see if I can find out more about the new campaign and will let you know if I hear anything.
I’m intrigued. What are your opinions on Dove’s Campaign for Real Beauty and their latest proposal to feature women recovering from an eating disorder?