Singer Joe Nichols Debuts Latest Music Video Via the Internet Sept. 30

Posted by Lisa L. Rollins Sep 29, 2009

AOL's TheBoot.com will world premiere Joe Nichols' video for An Old Friend of Mine on Sept. 30 and also feature it on AOL Music's homepage, according to a Sept. 29 report from the artist's PR camp, who says the tune is one of the most talked about on Nichols'upcoming CD release, Old Things New .

Written by Rick Tiger and Brock Stalvey, An Old Friend of Mine is a deeply personal song to Nichols, as it deals with taking your last drink of alcohol, and then walking away.

To capture the raw emotion of the song, video directors Rob Dennis and Mason Dixon took a note from the song itself, which was done in one take, just Nichols and a piano. They used one camera and let it roll on the artist's emotionally raw performance.

"We all know what a powerful vocalist Joe is, and this song is one of the most gripping performances I have ever heard from Joe," said Fletcher Foster, senior VP and GM of Universal Records South."We wanted a video that would accurately present the feeling and emotion of the song.This isn't a single, and isn't necessarily a video that we're going to service to all of the video channels. But it is a performance we knew had to be seen and heard."

Fresh from performing for both Merle Haggard and the Dalai Lama, the Broadway-bound Nichols agrees that this song in particular is perhaps the most personal he has ever recorded.

"Rarely does a song come along that accurately describes the pain and the power of addiction,"he shared via a Sept. 29 press statement. "In a lot of ways, saying goodbye to an addiction is like saying goodbye to an old friend; someone who has been there for you in good times and bad times."

Set for release Oct. 27, Old Things New is Nichols' sixth studio recording for Universal Records South.

For additional information on the artist and upcoming tour dates please visit joenichols.com.