Web Writing101: Attain Inbound Links by Writing Interesting Articles

Posted by Lima Al-Azzeh Nov 13, 2008

In the last blog post, SEO Manager Marc Bitanga recommended that writers attain inbound links to their articles in order to increase page rank and drive traffic to their content. Attaining links can be done in three ways: (1) write interesting articles (2) network in online communities (3) take advantage of social media.

This blog post will be dedicated to exploring the first method: Write interesting articles or rather Marc says, “write something that people think is link-worthy”.

Whether the article is topical, seasonal, or evergreen, they should appear to be a complete resource for information. One of the best ways to do this is to provide a few relevant outbound links within the article. Try to link to sites like government websites, health board or health advisory websites, or websites for organizations. The most positive, user-friendly experiences are when readers know that they can rely on your article to get all the information they need about that topic, including links that lead them to sites where they can get even more information. Think of your article as a directory, pointing readers to the best, most important information all around.

For some more ideas on how to write link-worthy articles visit Copyblogger.