Better Writing 101: Build a Readership by Writing Timeless Content

Posted by Lima Al-Azzeh Oct 15, 2008

Building a solid readership is important to every writer and writing timeless articles is a great way of ensuring that your readers will remain satisfied. Here are a few tips on how to keep readers coming back for more.

Avoid Items that will “Date” Articles:

Even if your article idea was inspired by a recent event, avoid mentioning any specific dates in the body of the article. Readers may associate specific dates/times with that information and therefore may dismiss that information once the event has passed. Avoid using words like “recently” or even “yesterday”, “today” etc. to keep your topic as relevant as possible.

Research for Original Content:

Even if you are writing on a topic that has been widely discussed, on the web or otherwise, try and take a fresh approach. Do some research on how the topic has been approached in the past then write it from a different angle. Chances are you will be giving your readers some new and valuable information.

Provide solid information and High Quality Work:

Properly researching your topic and backing up all information in your article is a great way to build your credibility. Make sure to cite all your sources and double check that all links within the article go to the correct pages. Similarly proofread your work to make sure it is as error-free as possible. One little slip-up can make a writer untrustworthy in the eyes of a reader.

Just remember that building a readership is based on a trusting relationship between the reader and the writer. Consistency in the type of information and quality level of the work is what will help writers meet with great success.

For more tips and tricks on how to improve your writing, visit our Writing and Publishing section here at Suite101.com and see what our experts have to say!