Impulse Decisions Are Often the Best Ones

Posted by Laurie Pawlik-Kienlen Jan 8, 2007

Recent research shows that using your subconscious impulses is more effective than thinking too much. If you're making a decision, remember that your impulse may be your best bet!

The University College London found that subjects performed with a 95% accuracy when asked to make snap decisions, and were 70% accurate when given time to think. In some cases, you'll make better decisions when you don't have time to weigh all your options!

How does this apply to real life? Well, for instance, if you think you or someone else has a fear of intimacy, yet you can't pinpoint your reasons...maybe you're right. Maybe your instincts are picking up on signs that you haven't consciously realized yet. Hopefully, you'll listen to your impulses, and make a decision based on what your head says...not what your heart wants you to do.

More information about impulse decisions can be found on on-line in Current Biology.