Varietal Records Launch

Posted by Kevan Breitinger Jan 31, 2007

Varietal Records will be an artist-driven label which will provide a new vehicle for Vineyard Artists. The first artist signed to the label, Jeremy Riddle, is set to release his debut project, Full Attention, on March 6 through Word Distribution. The highly anticipated debut follows the unprecedented success of Riddle’s first radio single, “Sweetly Broken,” which was the #6 most-played song of 2006 on AC Christian radio, with over 2.5 million impressions.

“The Vineyard church movement has always been fertile ground for powerful congregational worship songs,” said Bob Van Meter, Vineyard Music’s senior vice president and COO. “With Varietal, we now have a way of featuring those gifted people behind the music – humble, talented worship leaders who are faithfully serving their local church.”

Adam Mosley, Vineyard and Varietal’s product development manager adds, “This whole thing, for us, is an adventure in discovering God. Whether you're a record label, a church, or an individual, one of your primary purposes is seeing what role God wants you to play.”

“The role of Varietal is to blend the best of Vineyard Music's unique tie to the local church with a stable of compelling 'Vineyard Voices' that will bring a fresh new face and sound to the entire Vineyard Music family,” said vice president and chief creative officer, Casey Corum. He continued, “Jeremy Riddle's debut project is a benchmark for what people can expect from Varietal Records. We're very excited to be partnering with Jeremy on this first Varietal release.”

Full Attention is produced by Bob Hartry and features songs written by Riddle, who is currently serving as a worship leader and junior high pastor at the Anaheim Vineyard Church. The second single from the project, “Stand In Awe,” is already making an impact at radio. In addition to national radio exposure, marketing plans for Full Attention include inclusion in Word Distribution’s “Spring Semester” retail campaign as well as performances and appearances during 2007’s Gospel Music Week.