Presenting to Upper Management

Posted by
Joni Rose
Mar 25, 2008

Executives are busy people. When presenting to them, consider that they need the information in small chunks that show relevance to their areas of concern. Consider the audience.

If the CFO is present, relate the information presented back to the bottom line. In other words consider how the information presented will cut expenses or generate revenue. If the CEO is present, show a link between the information presented to one or more top corporate goals you know they are passionate about. If the CIO is present, make sure that the presentation is technically flawless and that technical implications have been considered in any proposals.

If using a PowerPoint presentation, use the rule of 5 - use no more than 5 bullet points per slide and 5 words per bullet. This will prevent slides that are text heavy and miss delivering key points. If more detailed information is necessary, then provide a take-away document for the executives to review after the presentation.

Avoid the temptation to present without audience interaction for more than 6 minutes. Engage the executives by asking for their input, suggestions and answers to questions that will aid in the delivery of the information. The more they feel that they are part of the suggestion and decision making process the better.

Another important tip is never to present just the problems. Present problems with viable, well researched solutions and be prepared to answer any questions about your solution and how you arrived at it.

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