Customer Service Orientation

Posted by
Joni Rose
Feb 22, 2008

Do you want to improve customer relations? Here are suggestions for improving customer service and creating a climate that is more customer-focused.

Creating a Customer Service Vision with Employees

Improving customer relations starts with creating a corporate vision of good customer service. Create a list of vision statements that express what this company wants to communicate to customers regarding the customer service experience they can expect. A brainstorming session will not only allow employees an opportunity to create the vision but it will also serve as a way to make sure everyone is on the same page.

Communicate to Customers What to Expect

Another way to maintain a corporate image of great service is to clearly state to customers what they can expect when buying your products or services. Does your web site, packaging, promotional materials, print advertising and other marketing materials send a clear, unified message of:

Return policies
Satisfaction guarantees
Warranty and extended warranty information
Call back response times or project timelines
Prices or cost estimates

Listen to and Invite Feedback

If you don’t have a consistent way of dealing with both customer complaints and celebrating positive customer comments, it will help you respond to changing customer needs and also make sure your team feels appreciated for their hard work.

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