Budweiser Will Sponsor Kasey Kahne
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Posted by Jeremy Dunn Sep 14, 2007 |
Anheiser-Busch will remain a sponsor in NASCAR, however, they will market a new driver with a dissimilar demographic. Budweiser has been the primary sponsor for Dale Earnhardt Jr since 1999, and have benefited greatly from endorsing NASCAR's favorite son. You see far more Budweiser cans at a race than Miller Lite and Coors Light combined. But will that continue now that Kasey Kahne will sport a Budweiser paint scheme in 2008?
Kahne is exceedingly popular, however, he is not Dale Earnhardt Jr. Kahne's popularity seems to come from the female demographic. Obviously, this is just speculation, but judging by my trips to the racetrack, about 70% - 80% of Kahne fans are women, and not too many women carry a Bud in their hand all afternoon. Nevertheless, Kahne is very marketable, and should represent the beverage well.
Dodge will a sponsor for Kasey Kahne's #9 Dodge owned by Gillette Evernham Motorsports.
"We welcome the new partnership and look forward to working with Gillett Evernham Motorsports toward the goal we share with all teams in the Dodge family, the Nextel Cup," said Mike Accavitti, head of Dodge Motorsports Marketing & Communications.
It is now official. Kasey Kahne will be sponsored by Budweiser in 2008.
An announcement is set for Wednesay, September 19th at 1:30 PM in regards to Dale Earnhardt Jr's number and sponsor for the 2008 NASCAR Sprint Cup season. It is expected that several Pepsi Co products will share sponsorship, however, the number is still a mystery. The number 88 seems to be the most leading choice, but we'll find out for sure on Wednesday. That could likely mean that Robert Yates will bring back the 28.
