Olympic Sponsors
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Posted by Thomas Alan Gray Oct 1, 2009 |
Staging an Olympic Games is a huge endeavor that requires resources in the form of money, equipment, expertise, personnel. Many of those resources come from corporate sponsorship. This series of articles will show you something of how the sponsorship is structured, who the specific sponsors are and what supplies and services they are providing.
They don't do it for charity. In return for their support, these corporations get brand recognition and tremendous advertising exposure at the world's largest sporting event. They also get exclusive rights for supplying products and marketing themselves at the Games.
Overview Articles
- International Partners of 2010 Olympics
- Corporate Sponsors of Vancouver 2010
- Official Suppliers at Vancouver Winter Games
Specific Suppliers and Sponsors
- Samsung Electronics Links World to 2010 Games
- Coke Sponsors 2010 Winter Games
- Acer Laptops at 2010 Olympics
- Canada Post: 2010 Olympic Commemorative Stamps
- Bombardier: Designing and Making the 2010 Olympic Torch
Marketing the Games