Small Business Website Tools

Posted by Lisa Nichols Feb 26, 2008

Google Webmaster tools continue to expand, much to the delight of small business owners and marketing managers. With a Web hosting company and some website marketing, you can easily build a website that brings in new insurance agency and company prospects. Web site search engine optimization efforts improve when you work to improve the look and feel of your small business website.

Google Gadgets Make Websites Sticky

The latest Google Webmaster tools include Google Gadgets. Google Gadgets are widgets you can place on your small business website to make it more sticky. The widgets include local gas prices, local weather, a calendar, horoscopes and more. You want to strike a balance between website stickiness (where visitors stay on the website for longer periods of time) and messiness, where the website is too junky and turns visitors away.

Experiment with Free Tools to Market Your Small Business Website

Web hosting companies offer a number of tools, tips and tricks to help you with small business website marketing. When you build your website, think of it as an ever-changing living being, and not as static pages full of information. You want people to know that they’ve found your insurance agency or company, but you also want them to know that the information they have found is current. Use the free tools from Google and your Web hosting company to market your small business website effectively, so you can improve search engine optimization results.

Learn more about available Google Tools, creating a small business website for your insurance company or agency and creative ways to use search engine optimization tools.

Submit news, tips and story ideas to the insurance blog.