Aug 2, 2007

PR Ideas for Insurance Agents

The second article in the “Marketing Your Insurance Agency” series focuses on inexpensive PR ideas. Establishing a stand-alone PR plan is the first step to getting engaged in the public relations process. Commit the time and energy necessary to work on your public image, and you won’t be disappointed.

Powerful PR Ideas for Your Insurance Agency Generate Customer Loyalty

One of the PR ideas in this article focuses on partnering with a nonprofit organization. Plan to partner your insurance agency with a non-profit and you’ll get more than “just” free PR for your agency; you’ll also reap many customer loyalty rewards. Your community involvement plan speaks volumes about how long your insurance agency plans to stay in the area, your commitment to the community and your loyalty to your customers, too.

Get New Leads for Your Insurance Agency with Creative PR Ideas

There’s an added bonus to working with nonprofits- finding an all-new customer base. Offer to throw a benefit or to host an auction for your favorite nonprofit, and you’ll more than likely receive full access to their membership database. No, you can’t spam them with unwanted emails, but you can find like-minded individuals dedicated to a worthy cause- and a whole new crop of loyal customers. And since you’re co-sponsoring the event, you’ll have every reason to make sure everyone on the guest list knows about you and your insurance agency.

Use creative ideas to cut costs for your nonprofit event. Get local merchants and caterers to donate prizes and foods for the evening. Find additional sponsors who can provide you with a venue. By sponsoring an event that gives back to your community, you’ll help those in need, find new customers and enhance your image in the community.

Submit your news, tips and story ideas to the insurance blog.