Insurance Marketing Plan Wrap-up

Posted by Lisa Nichols Aug 24, 2007

Agency Marketing Campaign Tips wraps up your public relations and advertising campaign strategy plans with a look at the getting, planning, establishing checkpoints and evaluating marketing campaign results.

Focus groups are becoming a popular way to determine your marketing impact on customers, prospective customers and your community. Focus groups gather together a group of people and present them with ideas, images, products and services and then record the group’s impressions. The most important aspect of focus groups for the insurance agency is to get that all-important bird’s eye view of something new or untested. You might be surprised to hear what a focus group has to say about your product, service and advertising offerings. It’s often a real eye-opener, and can help you modify and clarify information before you roll it out into the public domain.

This is the last article in the series of articles on insurance agency marketing and PR planning- for now. The articles in this series include Insurance Agency Marketing and PR, Insurance Agency PR Ideas, Insurance Agents Marketing Plan and Insurance Agents Marketing Tips.

Share your favorite marketing strategy tips with Lisa Nichols and submit your news and story ideas to the insurance blog.