Insurance Agents PR and Marketing

Posted by Lisa Nichols Aug 6, 2007

I’m constantly espousing the benefits of creating a simple PR and marketing calendar to clients. Taking the time to outline your insurance agency’s marketing tactics gives you a solid starting point for your campaign. It’s also a reminder to everyone in the agency about upcoming promotions, and clearly shows responsibility and ownership for every PR and marketing objective.

Avoid delays later on by getting input into your insurance agency’s PR and marketing calendar before it’s finalized. Poll your employees in the office and in the field, to get ideas on which marketing tactics to use. Getting agreement on projects ahead of time helps ensure a smooth transition into a successful marketing campaign.

In addition to getting input for your insurance agency’s PR and marketing campaign, include ample time to have collateral materials created and printed. Share your agency’s marketing calendar with the advertising agency or in-house staff responsible for creating brochures, direct mail and email blasts ahead of time. That way they can start planning for your projects and you can avoid delays later.

And, make sure your insurance agency stays on top of copy, design, print and mail deadlines for your marketing campaign:

1. Create brochure mock-ups by September 28th;
2. Get in-house approvals on brochures by October 1st;
3. Print brochures on October 3rd;
4. Mail brochures to prospects on October 8th.

Keep your insurance agency’s marketing and PR calendar flexible and update it as needed to support your marketing campaign. Make sure all interested parties receive updates when you revise the calendar. Get more ideas for your marketing and PR calendar: Insurance Agency Marketing and PR, Insurance Agency PR Ideas and Insurance Agents Marketing Plan.

Talk back with the article author- tell Lisa Nichols about your experiences using PR and marketing calendars and submit your news, tips and story ideas to the insurance blog.