Expert Tips to Improve Web Traffic

Posted by Lisa Nichols Jun 24, 2008

A new article gives tips on 10 ways to improve Web traffic from Joy Gugeler, the formidable editor-in-chief of Suite101. The article appeared in MastheadOnline, a headline news website about the magazine industry in Canada. Aaron Leaf culled tips from a presentation done by Joy Gugeler at the Magazines West conference in Vancouver, B.C. last week. The presentation highlighted best practices for magazines to use to improve search engine results.

Gugeler’s Tips for Improving Web Traffic Include:

1. Keep articles brief, between 400-600 words.
2. Use keywords in article titles to improve search engine results.
3. Paragraphs shouldn’t be longer than 75 words.
4. Improve Web traffic by writing leads for online magazine articles that are RSS feed-friendly.
5. Use bold subheads and include keywords to get the attention of website visitors.
6. Use bulleted or numbered lists to improve Web traffic and to make magazine articles easier on the eyes.
7. Focus on 1-2 keywords or keyphrases in each article.
8. Improve search engine results by using your top 6-10 keywords or keyphrases in your Meta tags.
9. Link to other, related articles through keywords.
10. Use color photos with proper attribution to jazz up your articles.

So how am I doing?