All Signs Point to Marketing

Posted by Lisa Nichols Aug 25, 2007

On your next trip to the grocery store, you can shop for the usual chicken, salsa, and Kleenex- and insurance? Yup, it’s true. NBC, a front runner in grocery store digital signage for years, has inked a deal that allows them to re-sell their advertising space on digital signs to their clients, too. One of the first customers? Progressive Insurance.

The Supermarket Checkout TV network has digital signage at more than 1000 U.S. grocery stores. Almost 50 million shoppers at Costco, Sam’s Club and Wal-Mart view the ads every month. While some might see digital signage advertising as too much information, savvy advertisers know that the TV ads really hit home.

Get ideas for marketing your insurance agency. Insurance Agency Marketing and PR, Insurance Agency PR Ideas, Insurance Agents Marketing Plan, Insurance Agents Marketing Tips and Agency Marketing Campaign Tips, go through the basics of planning and implementing your marketing and public relations plan.

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