Zac Posen to Get Sporty?

Posted by Lesley Scott Mar 23, 2007

Ever since WWD reported more than two years ago about the possibility, the designer has yet to either deny or act on the rumors. "With [a contemporary line], you can really design for a wider demographic,” Posen recently told WWD. Although a fave of indie actresses and downtown scenesters (much like party-boy Posen), his market is somewhat limited to the Hollywood A-list types like Demi Moore, Rebecca Gayheart and Rachel Bilson in the front row at his recent presentation of an exclusive 15 look collection for 2007 at Chateau Marmont. “You can build your top line up, and I feel that I can be even more creative. It's faster turnover. It's like MTV. No, it's like YouTube."

The president of Zac Posen, Barry Miguel, added fuel to the rumor fire, adding: "It won't be simply a level down from the collection. It will have its own look and identity. L.A. is becoming a bigger market for us, but it's still been slower to grow here, I think because it's so casual and our clothes are more dressy. But we want to reach that contemporary customer, too."