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Mar 4, 2008

Online Shopping by Country

According to The Nielsen Company global information and media company, South Korea leads the world in shopping online. The list below shows that 99% of South Koreans with Internet access have made online purchases.

Top International E-Commerce Countries

  1. South Korea ... 99% shop via Internet
  2. United Kingdom ... 97%
  3. Germany ... 97%
  4. Japan ... 97%

The United States finished eighth with 94 percent of Americans have made online purchases.

Most Popular Online PurchasesBooks are the most popular purchased items over the Internet (about 40%), followed by clothing (35%), videos and games (24%), airline tickets (24%) and electronic equipment (23%).

American Internet users buy more clothing online, followed by books and videos and games.

Global E-Commerce Sales Growth

The Nielsen Company global surveys show that 627 million had shopped online 2 years ago, and increased by approximately 40 percent to 875 million just 2 years later.