International Trade Article Visits

Posted by Daniel Workman Jul 30, 2008

Actually, most search engine users will leave a page if they can't find what they're looking for within a second.

Some searchers may stay for up to 10 seconds. But the point is that articles published on the Internet must be highly focused, concise and structured to present essential information where it can be immediately found by the audience.

That's why International Trade articles include a heading that strives to answer questions asked by users with a pressing need to know from around the world. Subheading further focus on questions closely related to the article's main point.

Where possible, we include lists that enable viewers to quickly scan for the keywords or statistics they need.

Online article writing is much different from penning articles for traditional hardcopy forms of journalism. We need to be blunt, not witty.

For example, which title do you think more closely reflects what users will enter into a search engine: Brazil's Trade Buddies or Brazil's Trade Partners? Sure "buddies" is cuter and maybe shows more personality. But statistics show that researchers around the world are far more likely to enter "Brazil's Trade Partners" into a search engine simply because it more accurately and intuitively reflects what they are looking for at that moment.

Highly focused, keyword-rich articles also facilitates companion Google display ads that more accurately reflect the content of the article. Just as important is the fact that the displayed information is more pertinent to what the audience is looking for.