Small Firms to Lead Green Movement

Posted by Carroll Trosclair Aug 6, 2008

The Green Marketing Coalition (GMC), which is composed of giant firms like Microsoft, has offered direct mail companies a set of marketing guidelines to decrease the industry’s "carbon footprint." But at least one relatively small company says it has gone beyond guidelines into actual implementation of a sustainable green program.

The GMC guidelines won plaudits for good intentions, but were criticized by some environmentalists as being too vague, having no enforcement arm and providing few incentives to follow the guidelines.

Ely Fall, a member of the Business Development team at Bizcard.com, praised the GMC, but says it will be small companies that will "produce a significant and quantifiable impact on our environment." He refers to that impact as "sustainability."

Small firms working together can "make sustainability a necessity rather than just a fashionable word," he wrote in a comment on our recent article about the GMC.

He describes Bizcard as "a Green Seal certified print solutions company" which has been striving for sustainability since its inception in 2007.

"Mainly we provide green direct mail solutions as well as eco-friendly business cards, envelopes, letterheads and other print products," he wrote. "We have partnered with American Forests to help restore forestation."

Fall said the company designs cards that use 30 percent less paper and avoids the use of damaging photo processing chemicals..

"But we can and we must do more," he added.

Reference: Direct Mail Green Marketing