More Newspapers Join QuadrantOne

Posted by Carroll Trosclair Mar 21, 2008

QuadrantOne, the ad sales network started in February by four of the nation’s largest media companies, received a tremendous boost in March when it was joined by the 26 newspaper publishers in The Newspaper Consortium. The move allows quadrantOne to offer nearly double the number of websites on which it can sell ads.

The Newspaper Consortium said it would immediately make 138 of its 425 newspaper websites available to quadrantOne and will add more later. That immediately brings quadrantOne’s total newspaper sites to about 250.

The Consortium was formed last year by A. H. Belo Corp., E. W. Scripps Co., Media General Inc., Cox.Com and McClatchy Co. to partner with Yahoo.com in the sale of advertising. It has also shared search content and recruiting with Yahoo.

For more about quadrantOne, see QuadrantOne Beckons Big Ad Buyers