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Posted by Carroll Trosclair Aug 1, 2009 |
We need to get away from the subject of advertising occasionally to maintain a fresh perspective on that business and see its end result at work. Excuse enough? Cruising through Connecticut is a good way to refresh the mind these days.
For starters, Connecticut is a beatiful state, which you realize soon as you enter the Merritt Parkway from New York and then flow right into the Wilbur Cross Parkway, both part of Connecticut Route 15.. The parkways take you most of the way to Hartford, where the new Connecticut Science Center was opened in June 2009 amid much promotion.
Our visit there inspired the article New Connecticut Center Proves Science Can Be Fun. Lots of kids having plenty of fun and hopefully learning a lot about geology, astronomy, the environment, etc. Great place to take the kids, or grandkids.
We didn't get to take a balloon ride, but the directory of balloon operators in the Connecticut Vacation Guide was impressive and descriptive enough to remind us of a similar ride over the Temecula, California wine country. The Connecticut hills, valleys and fall foliage provide spectacular views for the balloon riders. See Connecticut Hot Air Ballooning.
The Connecticut wine industry is relatively young. However, 19 of its wineries have put together a wine trail that offers not only the usual tastings and seminars, but also many other activities to make the winery-hopping an enjoyable experience. See Connecticut Wine Trail Features 29 Wineries. The wine trail brochure. directory and map is an effective advertising tool, but we're supposed to be forgetting advertising for a while.