Tombomb.com; a Blog Worthy of Note

Posted by
Brenda Keener
Nov 25, 2006

Always on the lookout for new and interesting blogs on the subject of marketing, I came across this great new blog today. http://tombomb.typepad.com/ is a featured Typepad blog this week, and for good reason; it is an outstanding blog!

Tom Hayes blog posts mostly focus on the market many businesses are struggling to master - the 18-29 year olds or so-called " Bubble Generation". Tom points out that this age group doesn't watch TV or consult traditional media - so unless you advertise on YouTube or MySpace, your message will be lost.

What this age group does pay attention to is the "third screen" - their cell phone screen. Reaching this demographic means working to achieve a viable mobile advertising strategy. Thankfully there are many companies now working on technology to deliver coupons, scaled down ads for a smaller screen, and new mobile ads integrated with ringtones designed just for this crowd.

If you plan at all to sell to the "Bubble Generation", I highly recommend that you check out this blog.

technorati tags: bubble generation, tombomb, silicon valley, selling to youth, marketing, great blogs, third screen, mobile marketing, tom hayes

icerocket tags: bubble generation, tombomb, silicon valley, selling to youth, marketing, great blogs, third screen, mobile marketing, tom hayes