The Power of Pictures

Posted by Brenda Keener Nov 11, 2006

The difference between a good website or piece of collateral and a GREAT website or piece of collateral is often the quality of visuals presented.

Studies have shown that if your customer is presented with a visual that clearly shows the concept you are trying to present OR illustrates the benefits of your services, he or she is more likely to buy from you.

Hiring a pro photographer is the best way to go, but also the most costly.

Stock photos that represent concepts can be very powerful. For example, if you want to convey to your clientele that your product puts the solution to their problems in their hands, check out this photo from IStock photos: http://www.istockphoto.com/file_closeup/recreation/games/puzzles/1312528_solution_in_your_hand.php?id=1312528

Getty Images is the choice of many pro marketers, but photos from here can be hundreds of dollars - but high quality images can also be purchased from www.istockphoto.com for $5!

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