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Posted by Brenda Keener Oct 28, 2006 |
The Internet is vast - so vast that it is easy to get lost finding key information on any topic. Savvy marketers educate their potential customers about the benefits of their product, service or ideas.
Creating a "lens" with cherry-picked key information can be a great tool for presenting the best of the web to your customer base.
The folks at Squidoo - www.squidoo.com have created a free and easy tool for lens creation. For example, here is my lens http://www.squidoo.com/sixapart/marketingsavvy . Here I have featured the best article and blog links from Delicious that I have found, the books that I feel have made the most impact on my career, and photos that illustrate marketing concepts such as how ad placement can impact your marketing efforts.
A professional color consultant has created a great lens just packed with information about paint colors and interior design which is a wonderful marketing tool for her http://www.squidoo.com/interiorpaintcolors/
Another great example is the lens built by two of the Pittsburgh Steelers, http://www.squidoo.com/brettandmax/ . What a great way to build fan loyalty!