Build a Squidoo Lens

Posted by Brenda Keener Oct 28, 2006

The Internet is vast - so vast that it is easy to get lost finding key information on any topic. Savvy marketers educate their potential customers about the benefits of their product, service or ideas.

Creating a "lens" with cherry-picked key information can be a great tool for presenting the best of the web to your customer base.

The folks at Squidoo - www.squidoo.com have created a free and easy tool for lens creation. For example, here is my lens http://www.squidoo.com/sixapart/marketingsavvy . Here I have featured the best article and blog links from Delicious that I have found, the books that I feel have made the most impact on my career, and photos that illustrate marketing concepts such as how ad placement can impact your marketing efforts.

A professional color consultant has created a great lens just packed with information about paint colors and interior design which is a wonderful marketing tool for her http://www.squidoo.com/interiorpaintcolors/

Another great example is the lens built by two of the Pittsburgh Steelers, http://www.squidoo.com/brettandmax/ . What a great way to build fan loyalty!