'Networking and the Sexes' Surve

Posted by Bonny Albo Feb 15, 2007

Which of the following is most important to you when referring business to others: Knowing a person's character? Knowing a person's level of competency? Knowing a person's success? Or, using their product or service yourself first?

How you answer that question may depend a lot on whether you are male or female. BNI, the world's largest business networking organization, launched an innovative online survey to reveal how men and women approach business networking.

"This survey will help us determine how each gender tends to approach networking, and that will help us provide networkers worldwide with techniques and insights that help their effectiveness," explains Dr. Ivan Misner, Founder & Chairman of BNI. "We're still accepting survey responses, and plan to begin analyzing the data in early 2007. I believe the results will be eye-opening."