Free Webinar: Retailing

Posted by Bonny Albo Feb 26, 2007

Experian’s Prediction Analytics company, which provides retail location performance modeling capabilities to retail and restaurant businesses, today announced information on its complimentary Webinar Multi-Channel Retailing: Synergy or Cannibalization? During the Webinar, Prediction Analytics founder Dr. Richard Fenker will discuss the growing importance of multi-channel shoppers and the best way to grow your business while minimizing the cannibalization that can occur across multiple sales channels.

The Webinar will be conducted on Tuesday, February 27, 2007 at 2:00 p.m. EST/11 a.m. PST.

Webinar attendees will gain a deeper insight into multi-channel retailing, including:

• Understanding the extent in which new retail stores will cannibalize other sales channels
• Creating an optimal strategy for locating new stores in markets with strong catalog sales
• Learning how to profile and segment customers to predict cross-channel sales behaviors

Dr. Fenker, author of The Site Book, will provide more information about the behavior of multi-channel shoppers. He will also discuss the risks related to choosing new retail locations, the potential benefits of attracting multi-channel shoppers, and how to balance the needs of direct mail, retail and internet shoppers to maximize business potential.