10 Email Marketing Mistakes
|
Posted by Bonny Albo Feb 3, 2007 |
Internet marketing expert Derek Gehl has just released a free report to address key areas where many small business owners have fallen behind in their email marketing efforts.
"The world of Internet marketing is constantly changing, especially when it comes to
email deliverability," says Gehl. "And many of my customers are finding they're just
not getting the same results from their campaigns that they used to."
But, Gehl says there is no need to hit the panic button just yet. According to him,
email marketing is still extremely profitable. "Any business can absolutely benefit
from email marketing," says Gehl, pointing out the Internet Marketing Center's own
success with email. "We generated $3.5 million from email marketing last year
alone."
Gehl's report lays out the solutions to ten common mistakes that prevent email
marketers from getting maximum returns from their email promotions. Some of these
common mistakes include:
- Wasting time and resources managing "subscribe" and "unsubscribe" requests
- Sending multiple copies of a message to each contact
- Letting "bounces" ruin your deliverability
- "Carpet-bombing" your list with a single offer
- Expecting results from impersonal "boilerplate" messages
- Going for the sale before building a relationship
- Wasting time delivering products and information manually
- Sorting incoming mail manually
- Missing the warning signs of diminishing returns
- Paying steeper fees as your marketing ramps up