Webinar on Social Media

Posted by Barb Mosher Jan 11, 2008

I ran into this Webinar that I thought I would pass along. It's called How To Think Strategically About Web 2.0 Communities.

Hosted by Awareness Inc, an on demand social media platform, it is an information session that examines how organizations can leverage Web 2.0 technologies to market their products and services.

Charlene Li, a Forrestor analyst covering Social Computing and Web 2.0 and Awareness executive Eric Schurr lead the discussion.

Web 2.0 technologies including things like:

• blogs
• rss
• wikis
• social networking
• widgets
• tagging

What kind of things do they discuss?

• They provide examples of companies who are creating innovative marketing strategies that use Web 2.0 communities
• They talk about the Forrester POST methodology (this is a new methodology to me)
• They discuss what you should think about when deciding to buy or build your own community, and
• they cover the 5 most common questions and concerns regarding Web 2.0 projects.

This is a downloadable webinar - it was originally held in December, so take a look and let me know if it helped you with your own social media strategy.