Mobile Social Networking

Posted by Barb Mosher May 20, 2008

People are constantly on the go these days. As much as they love their internet, they can’t always take it with them, at least not completely. But they do take their mobile phones, or their Blackberrys or smart phones. And that’s a good thing for e-marketing.

According to a recent eMarketer Report, “Mobile Social Networks”, there is a strong demand for mobile social networks. They forecast that mobile social networking “will grow from 82 million users in 2007 to over 800 million worldwide by 2012. Now there’s a market for you.

What does this have to do with marketing your business? Social networks have become one of the most popular ways to market your business. You join a social network for several reasons:

• Find people with the same expertise: This allows you to build a network of people in the same industry.
• Find people who are interested in the things you know: This allows you to build a following of interested people who may want you to provide quotes, give interviews, write articles – all effective marketing techniques
• Find out what people are looking for, interested in, giving you ideas to further develop products and/or services.

With the popularity of mobile social networking, it’s like you have access to a market that is always available. Most of the bigger social networks have a mobile version available. Sites like Facebook and MySpace, LinkedIn and many others are available via mobile device.

So if you are looking for a new way to market your business, look for social network sites have a mobile version, the market is getting bigger every day.