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Posted by Alan L. Hammond Mar 11, 2007 |
In 2006, Fidra Golf became the golf apparel division of Cleveland Golf. Previously a west coast-inluenced brand, the move to the Cleveland Golf umbrella thrust it to global visibility. In 2007, tour pros Boo Weekley, Joe Durant, Bob Estes, Jerry Kelley, Steve Marino, Wes Short, Jr., Michael Putnam, and an additional nine Nationwide Tour players will wear the clothing.
Apart from a good professional golfer endorsement lineup, which should deliver some exposure, the brand is still largely unknown to the golfing public. A review of several of the major golf retailers revealed limited or no availability of Fidra clothing.
Fidra's limited availability may not last for long. A variety of polo shirts in the Spring 2007 line, most utilizing cotton, coolmax, and moisture-wicking antibacterial fabrics, plus a number of fleece pullovers, and short- and long-sleeved mock turtlenecks, appear to be as appealing as any other major brand.
Fidra golf pants appear to be a good mixture of performance and style, as well. The Spring collection has two different styles, both of which utilize a cotton/Cooltech blend that wicks away moisture.
Stylish. Comfortable material. Performance based. They jury is still out, but Fidra has the potential to become a major player in golf apparel. Although their prices aren't known at this time, Fidra looks like a good fit for golfers.
See the Fidra Golf Clothing Review for the latest on this great apparel line.