Websites for Small Business
Robert Pratt
Latest Articles
Costing a full ecommerce web site
The enormously expensive ecommerce site is a myth perpetuated by some really decent and capable people who want to make a living.
Cost and information web sites
Overlooked in the rush to cut costs, which is a primary reason for small businesses tending to choose primarily information-oriented web sites (usually with only a small product area), is the fact that in order to be effective, information sites need to be updated frequently.
How much should your web site cost?
The real deal on web site budgeting. Figures you can take to the bank are given here.
Nine types of web site designer a small business must avoid.
Relevancy and the benefits of pay-per-click and paid listings
Spending a little money on pay-per-click or paid listings for your web site isn't just a frivolous cost - it may be the only way to preserve the medium while increasing ranking relevancy.
Maybe the internet really is maturing.
If Yahoo can pull the plug on pornography, then maybe the internet is changing. It is struggling and limping badly, but it will survive. It will become a place that is more recognizable to ordinary small business than the carnival that preceded it.
Web site marketing on the new internet
It's fine for everyone to gloat about the reality checks recently delivered to many internet high fliers. We all get some vicarious thrills out of watching the infallible prove that they are, like us, mere mortals. However, the wild west structure of the internet benefitted small businesses in ways that are ...
Are they selling toys or used cars? With catch lines like "No Bull Hosting", "World Class Hosting", and "Best Web Hosting", it can be difficult to evaluate a host. Unfortunately, selecting your website host is probably more important than selecting a website designer.
So what is a web site to my business anyway?
What a web site is, is as simple as going back to old-fashioned rules regarding proper business planning. Learn the fundamentals first before you do anything else.
Discussing your website with a designer
Before you go see a web designer, there are some things you might want to do...