Online Marketing
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How To Increase Sales With Your Own Email Course
You can harness this massive and powerful demand for free
information. Use it to build your base of customers and
prospects. Use your ability to provide free information to build
image, customer confidence, brand recognition, and sales.
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Pay to play
Everyone knows that a search engine listing is one very important key to making money online
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Participants - your most valuable resources
There many newsletters and a few with courteous followers and moderators who pay attention to gratitude. Please remember the participants in your list are the most valuable resources you have.
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Sponsored backgrounds
I’ve seen this advertising avenue awhile back but maybe it was just someone toying with an idea. Actually I’ve used it on my site in the past just to keep my company name subliminally in the background if someone decided to print off a page. The new way as seen but unseen is unobtrusive advertising or slight branding in it’s cleanest sense.
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Absolute links
By using a relative link a person can save a webpage from your site but cannot return to use your site. By using an absolute link they can access your site even after they have saved it on their computer. They can ABSOLUTELY use the links to your site from anywhere.
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When are the best times to contact your mailing list?
The common consensus [read speaking from personal experience] is that Sunday is the worst day since everyone [spammers] usually send their unsolicited email on Saturday [Possibly Friday night] to the point that it makes the recipients mailbox exceed storage space. Saturday and Monday are close seconds for the same reason.
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Do you provide alternatives?
Above all make sure your server tracks the error messages your website generates. Just in case errors are not brought to your attention you will always have an error log to review.
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Has your newsletter reached it’s destination?
Personalized your mailout by using a subscriber's email address or name. I’m not saying that using “Unlisted Recipients” will cause your site to be rejected by some subscribers but why test the waters?
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Should I walk in their steps?
As an online merchant you must know where the best places are to get the best deal for your advertising dollars. Where can you target your advertising and make the most money?
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Don’t penalize me for making a mistake by wasting my time.
Have you ever filled in a form, made a mistake and had to retype everything again? I have and it burns me. Sometimes I retype and other times I don’t – I just click away. This scenerio is played out many times in order forms that are not easy to understand. They are many ways to solve this “make me retype everything scenerio” but I only have 3 suggestions.
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Will your message get through my email filter?
Don't trash me for this because it appears to have nothing to do with online promotion. BUT, it does. Why? If the email address you use is generic and is usually associated with spam, it won't get through to my mailbox and may end up in my delete folder or simply remove from my server.
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Is Time On Your Side?
You may want to save information for repeat customers and implement a system such as Amazon where you won’t have to re-enter your information to complete an order.
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Internet Marketing time saving tips
Internet marketing can be a little tedious at times. The following links will give you back the time you so desire if marketing your service or product has been a 24 hour day job.
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Convenience and price is what they are selling
Create more than one site with different domain names and don’t point them at the same domain [probably the worst waste of money at marketer could recommend] This is the same as opening 2 stores side by side. If you have 2 sites leverage them – have one focused on an area not on the main site but reference the main site if that’s where you want folks to end up. 2 focused websites are better than one.
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I need a fast website, a bargain and delivery ASAP
Find it quick – Order it quick – Confirm my order quick - Deliver it quick – Follow up on my order quick to find out if it has arrived - don’t sell my information and don’t sign me up for anything without my permission
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Don't lose them with an Error message
Here's how to avoid losing visitors who get that "error" message. Ask the person who maintains your website to redirect all "ERROR 404'S" to a page where you have a statement of apology and instructions about how to get to your site or find the document they are looking for.
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How to get them to leave their email addresses
Eventhough a person comes to your site and enjoys what they see, there is no guarantee that they will return. Outside of changing your content on a regular basis, getting them to return can be a difficult task.
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Internet Cross Promotions – up one more level
Cross-promotions has benefitted me by bringing in more business. To clarify, I mean going a step further than linking to a website and developing a relationship with that company.
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Simple tips to help you increase your search engine ranking
Time erodes your ranking in search engines. Unless you work to improve your site’s standing and reregister regularly, your ranking slips. It also a common occurrence that a search engine will drop your site from their database. Check your ranking weekly and reregister at least monthly. Every time you slip someone is waiting to take your place.
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Banner Advertising
The start of the new year has brought out the banner advertising bashers. Some say they're not effective anymore and others say you just need to create banners in different ways. I'm on the latter side. It goes without saying that when you see something on a consistent basis you tend to tune it out on future occasions. Wait! Suppose you use that same product or service on a daily basis and you would like to know about money saving specials?
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Location Location Location
At times you may come upon sites that offer several locations for viewing their sites.
Some sites do this because servers can become busy which will result in slow browsing
of your website. By offering another option [another server in another location] you will
ease the pressure and send the surfer to your faster website.
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Competition-based Pricing
Competition-based pricing is easily implemented on the internet. Ask the big name online stores how they determine the price of goods sold. Amazon.com, CDNOW and a number of other online stores have changed the face of today's internet merchants. You now must deal with these big companies and their affiliates who sell their products at a reduced cost.
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Cross Promotions on the Internet
Attract more of your kind of most valued visitors to your site more effortlessly and credibly by cross-promoting with other sites you respect that attract similar people.
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The importance of choosing the right Internet service provider
You try to retrieve your e-mail, but the line to your provider is always busy. Then when you DO get on, downloading your mail and sending out replies seems to take forever. Worse yet, when you or anyone else try to access your website, an error message appears stating the site not available.
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Word-of-mouth advertising using a Guestbook
Some people consider the addition of a Guestbook to a website the mark of inexperienced website designer. Other people see Guestbooks as an interactive feature that can provide the necessary feedback the website owner needs to make their site, product, or service better.
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