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Marketing Tips
You've Lost That Lovin' Feelin': When Your Marketing Loses Focus
All marketing programs go through slumps. This article tells you what to do to refocus.
May 1, 2001
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Karen Kalis
Websites - Do Creatives Really Need One?
An article for creative types on the pros and cons of developing a web site as a marketing tool.
Apr 1, 2001
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Karen Kalis
Increase Your Professional Credibility Through Marketing
Do you want to increase your credibility as part of your overall marketing plan? Read on. . .
Mar 1, 2001
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Karen Kalis
How Email Affects Your Marketing Image
An article discussing the way email affects image management in marketing.
Feb 1, 2001
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Karen Kalis
Nine Myths of Marketing (Part 3 of 3)
Part three of Nine Myths of Marketing ends the series with three more misconceptions about the field of marketing.
Jan 1, 2001
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Karen Kalis
Nine Myths of Marketing (Part 2 of 3)
Part Two of the three-part series, the Nine Myths of Marketing, addresses three more misconceptions common to those in business.
Dec 1, 2000
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Karen Kalis
Nine Myths of Marketing (Part 1 of 3)
Nine Myths of Marketing is a three part series on common misconceptions of marketing.
Nov 1, 2000
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Karen Kalis
Mishaps in Marketing Your Writing, Part II
The second in a two-part series, "Mishaps in Marketing Your Writing" discusses seven common traps that prevent writers from getting contracts.
Oct 1, 2000
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Karen Kalis
Mishaps in Marketing Your Writing (Part I)
The first part in a two-part series, this article focuses on the effective marketing of a freelance writing business and common pitfalls.
Sep 1, 2000
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Karen Kalis
Hitting the Mark: Target Marketing
A primer for those new to targeting customers and clients with new links for more information.
Aug 1, 2000
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Karen Kalis
After Initial Contact: Making Your Brochure More Effective
Turing hits on your website into sales can be a challenge. Read this article to discover how to follow up with an effective brochure.
Jul 1, 2000
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Karen Kalis
5 Ways To Promote A New Web Site
This article provides a no-nonsense look at the best and most effective ways to promote your web site.
Apr 27, 2000
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Karen Kalis
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