Marketing Tips
Karen Kalis
Latest Articles
You've Lost That Lovin' Feelin': When Your Marketing Loses Focus
All marketing programs go through slumps. This article tells you what to do to refocus.
Websites - Do Creatives Really Need One?
An article for creative types on the pros and cons of developing a web site as a marketing tool.
Increase Your Professional Credibility Through Marketing
Do you want to increase your credibility as part of your overall marketing plan? Read on. . .
How Email Affects Your Marketing Image
An article discussing the way email affects image management in marketing.
Nine Myths of Marketing (Part 3 of 3)
Part three of Nine Myths of Marketing ends the series with three more misconceptions about the field of marketing.
Nine Myths of Marketing (Part 2 of 3)
Part Two of the three-part series, the Nine Myths of Marketing, addresses three more misconceptions common to those in business.
Nine Myths of Marketing (Part 1 of 3)
Nine Myths of Marketing is a three part series on common misconceptions of marketing.
Mishaps in Marketing Your Writing, Part II
The second in a two-part series, "Mishaps in Marketing Your Writing" discusses seven common traps that prevent writers from getting contracts.
Mishaps in Marketing Your Writing (Part I)
The first part in a two-part series, this article focuses on the effective marketing of a freelance writing business and common pitfalls.
Hitting the Mark: Target Marketing
A primer for those new to targeting customers and clients with new links for more information.