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Gift Baskets

Enhancements Made Easy
From coast to coast people of all ages are buying paper, stickers, beads, scissors, and every tool imaginable to turn memories into magic. If you have a genuine love of arts and crafts, gizmos, and gadgets, with a little imagination and some creativity you can turn plain boxes, bags, and baskets into customized works of art.
Write A Newsletter Your Customers Will Love
Everybody does flyers, brochures, web pages, and postcards. A newsletter is a great way to stay in touch with your customers, build credibility, and potentially influence who buys and who doesn't.
Generating Publicity
I've heard it said before that any publicity is better than no publicity at all. I don't happen to agree with that statement although I do believe there are times when you have to create your own opportunities as well as your own publicity. Here are some ideas for sending a press release and generating publicity for your business.
Let Your Light Shine
They come in all shapes, sizes, colors and frangrances. With candle sales nearing 3 billion dollars annually it's obvious that I am not alone in my love of candles. Here's an interesting and unusual idea to promote candle sales for your business.
What's Hot and What's Not for 2005?
With the dawn of a new year and the fast approach of spring now comes the time for retailers and gift professionals to ask themselves "What Hot and What's Not for 2005?"
Branding Your Business
Although you're not going to brand something or someone with a hot iron to distinguish yourself from your competition, what are you doing to make your mark?
SETTING GOALS FOR THE NEW YEAR!
It's coming to the end of another year and the end of the 4th quarter. As you look back, hopefully you will be able to relish in your accomplishments for 2004, and look forward to new and exciting challenges in 2005.
Tips For A Stress Free Holiday
The holidays are just around the corner and if your like most people who don’t even begin to think about the holidays until the day after Thanksgiving you’re probably already starting to stress yourself out. Well here are a few tips to help you get through the holidays with a little less stress and a little more cheer.
Tips For A Stress-Free Holiday
The holidays are just around the corner, and if you're like most people who don’t even begin to think about the holidays until the day after Thanksgiving, you’re probably already starting to stress yourself out. Well, here are a few tips to help you get through the holidays with a little less stress and a little more cheer.
To Stay In Business You Gotta Sell Them!
Make them and they will sell. MAYBE! Many a basketeer has become disillusioned because they thought, "If I just create beautiful baskets they will buy them." You've got to know how and where to sell your baskets in order to stay in business.
Networking Like A Pro
Whether making a presentation, making introductions, or conducting daily business you only get one chance to make a first impression so you've got to make it count. Here are some helpful tips to help you to Network Like A Pro.
Two Paws Up For Pampered Pets
Americans all across the country are willing to spend big bucks on their pets and pet care. From designer duds, to doggie spas, the sky's the limit. What does all this mean for basket businesses? A whole new crop of four legged customers and their two legged owners.
Whatever Happened To Customer Service?
We've all heard about the demise of customer service in all areas of business. I was thinking about the way we do business and I had to ask myself "Whatever happened to customer service?"
Here Comes The Bride
It's June the beginning of the wedding season. From the moment the happy couple announce their engagement to the honeymoon and beyond, there’s a host of gifting opportunities working with couples in preparation for the big day. What are you doing to ensure that you receive your fair share of the wedding market.
Going Green - Eco Friendly Baskets and Gifts
More and more people are striving to live healthier lifestyles. As this trend continues, the request for baskets containing natural products will continue to rise. Gift Businesses need to research, prepare, and be ready to market to this consumer.
Hoppin Into Easter Sales
Despite mass market retailers there are ways to generate sales and referrals for the Easter Holiday season.
A Bevy of Summer Seminars
Here's a schedule of where you'll find gift basket classes this summer.
Profiting from Paper and Pulp
Companies at the National Stationery Show exhibited beautifully-designed products for all occasion gift baskets. Read what we found.
Promotions Increase Profits
Gift basket business owners who attended last month's Premium Incentive Show walked away with many ideas to increase business. Here's news on what they found.
Rocky Mountain Review
Take a virtual trip to the Denver Merchandise Mart and find out what's new and exciting for gift baskets.
A Gift Basket Show Worth Attending
Want to attend a gift basket show that's led by a group that's not afraid to share information to increase your business success? You'll get this and more at The Orange County Gift Show.
Wedding Sales and More
Are you getting your share of the wedding market? Find out more, plus learn to create a winning Web site and sell that unsellable merchandise.
A Basket of Trade Show Seminars
Here's a look at the January 2002 trade shows that feature gift basket seminars.
Marketing in the New Mail Order
The options for sending unexpected thank-you gifts to clients and prospects have changed drastically, but you can still make a great impression and save money. Learn how to create a successful marketing campaign in 2002.
Pre-Holiday Q&A
Read, learn and grow from the top 10 questions and answers that make your holiday sales smoother and more profitable.
An Army of Love
Baskets of cheer shipped to members of the armed forces keep morale at a fervid pitch both at home and abroad. Learn how to keep the troops and their families connected.
Making Money with Special Services, Part 2
This last installment provides ideas for special services you may consider offering your clients and key parameters to keep in mind as you move into this new and exciting opportunity.
Making Money with Special Services, Part 1
Are customers starting to request more products that aren't in your inventory? Do you decline the sale, or are you looking for a way to satisfy customers and yourself? Part one provides the basics to consider if offering this custom service is for you.
Summer Events Create Sizzling Sales
Do you expect sales to shrink during summer months? If that's what you plan, then that's what will happen. But summer plays host to many events that keep sales as hot as a tamale. Learn how.
It's All in the Cards
Rectangular billboards, better known as business cards, are your key to more business. Find out why your cards should be a constant companion, and also learn how a card's appearance helps or hinders a sale.
Pay Attention Before the Convention
Do you love attending conferences but are overwhelmed when it's over? Learn how to set goals before you sign up and reap big rewards when you return home.
Give Them Some Credit, Part 2
Where do you turn if local banks don't offer merchant accounts? Learn where to find alternative assistance before deciding to walk away and accept only cash and checks.
Give Them Some Credit, Part 1
Is it time to accept credit card purchases? This first installment explains one easy solution to set up your system and what fees you'll have to pay.
Too Close For Comfort?
Are you disheartened when you see gift basket items that should be yours alone sold in local specialty or gourmet shops? Find out why your favorite products may be coming to a store near you and what action you should (or shouldn't) take.
Profitable Plans and Promotions
Blend a few goals, stir in some low-cost promotions, and bake a plan for 2001 that starts your year off right.
Five Helpful Hints for the Holidays
Are there ways to keep your orders and your life on track during the holidays? Here are five ideas to maintain your sanity into the new year.
A Grand Entrance
Guess what's coming to dinner? Hostess baskets are a welcomed gift for the holidays. Find out who's buying, what's included and how to spread the word about your perfectly-packaged gifts.
"A" is for Action
How do you know that you're on the right track when starting a successful gift basket business? The key is to do something -- anything! Here are a few ideas.
School Sales Make the Grade
If you're not selling gift baskets to school employees, you're missing out on a sales bonanza. Learn how to get your foot in the door before the semester ends.
Show Me the Grant Money
Are there grants available for your business? I didn't think so, but I could be wrong. Here's where to begin your search.
Hold the Bubbly
Alcohol and gift baskets don’t mix -- unless you own a liquor store. Find out the potential problems that can occur with this mixture and learn what alternatives exist to keep you out of trouble.
The Perfect Summer
How do you prepare for big holiday sales? By preparing today! Learn how to party, meet new friends, and laugh all the way to the bank in December.
The Search for In-State Classes
Looking for a gift basket class in your area? There may be one in your state that you don’t know exists. Find out where to look to enhance your creativity and business knowledge.
Competing with the Real Competition
Watching the competition means that you keep your eyes on the right competitor. Do you know who it is - and who it’s not?
Creating a Catalog System
You look around your home and see catalogs in every corner heaped upon more catalogs. Don't call for Calgon to take you away! Learn how to tame the catalog monster once and for all.
Love In a Basket
Find a loving scoop of ideas and resources to make your Valentine's Day gift baskets full of memories that last all year long.
Taking Advantage of OPS
Years ago, there was no OPS option to find gift basket business answers, but times have changed. Find out what OPS means and how to make it work for you.
'Tis the Season to Start Selling
Can the holidays be a good time to start your business? Yes! Get a jump on Year 2000 sales by courting people you know who are willing and able to buy gift baskets now.
Weaving a Web of Sales
Considering a move into cyberspace to sell your baskets? Give your strategy the "once over" before taking a plunge into the net.
Getting Your Name in the News
Improve your chances for getting your business free media publicity by learning news release how's, why's, do's and don'ts.
Back-To-School Basics
How do you get past the college gatekeepers to sell back-to-school baskets? Instead of getting past them, learn how to work with them, making clients and sales that earn you an "A."
Is Something Bugging You?
Let’s review a few precautions to ensure that bugs don’t end up in the gift baskets you ship to clients or deliver to the recipient’s door.
“Can I Really Make $30,000 a Year?”
What is the true cost, in time and energy, of making money with gift baskets? Check the $30,000 breakdown, and devise a strategy to earn your keep.
Snack Fun in the Summertime
Snacks - they're sweet, salty, soft, crunchy and everything inbetween. Make a custom snack gift basket for all of your summer festivities. So many choices, so little time!
Baskets Fit for a Queen
Create a Mother's Day gift basket for your mom and all the mom-like ladies in your life with help from these five ideas and a pinch of ingenuity all your own.
Selecting and Storing Products
Where do you find tasty products for your gift baskets, and how do you store them for maximum freshness? Join us for a virtual shopping tour to fill your baskets with goodies found in local and untraditional places.
Starting a Gift Basket Business
This article gives you a quick, concise overview of how to use ideas and imagination to start a gift basket business.