E-Business Basics
|
Opening Up Shop
An introduction to setting up an online shop using a hosted service like Yahoo stores.
|
|
Five Ways to Improve Your Site's Search Results
Most Web site visitors use search extensively to find what they need. Therefore, ensuring that your search engine supplies your clients what they're looking for is very important. If it doesn't, then your customers will assume that your site doesn't have what they want, resulting in lower sales, unhappy customers, and increased support costs.
|
|
How do you measure success?
Most web projects need to provide a clear return on investment. This article discusses metrics that demonstrate the your site's benefits as well as measuring your return on investment.
|
|
Are you ready for wireless Internet?
Now is the time to develop a corporate strategy for handling wireless devices. Companies that fail to do this will have to play catch up as wireless devices become ubiquitous. They’ll be faced with additional costs to create a system for managing these devices and distributing content to them. Finally, they’ll miss out on opportunities because they are not ready to handle customer’s wireless needs.
|
|
Don't Make Me Think!
A review of "Don't Make Me Think", a great new book that is an easy introduction to building web pages that are easy to use.
|
|
Learn from Successful Web Sites
Most of the traffic on the Internet goes to a tiny number of popular sites. Find out what these sites are doing right, and how you can use the same techniques with your site!
|
|
What's Wrong with Wal-Mart.com?
Wal-Mart shut down their web site for a month to update it for the 2000 holiday season. Unfortunately, it's still jacked up. Find out why...
|
|
Find the Sweet Spot for Your E-Business
Creating a successful e-business starts with finding the "sweet spot" where your goals and your customers' goals overlap. This article explains how to do this.
|
|
Websites Must Die!!!
Recent news reports have focused on failing websites, and predicted doom for most sites. Find out the truth behind the hype!
|
|
What is E-Business?
Markets are getting smarter, and getting smarter faster than most companies. This article defines e-business, what the qualities of e-businesses are, and why it matters.
|
|
Writing Effective Email and Newsletters
This article looks at email and newsletters from the viewpoint of your audience, and suggests guidelines that will help you make sure that your audience will read your message.
|
|
The Secret of Email Marketing
This articles discusses the most important thing to remember if you want to use email or newsletter marketing successfully!
|
|
Kiss Your Assets Goodbye!
The conflict over free music sites such as Napster is just the start of a huge shift in how information is shared over the Internet.
|
|
Profit from the Mistakes of Others
Most Internet users are inexperienced and make a lot of mistakes. Profit from these errors while you help them out, and learn how to make sure no one will profit from your mistakes!
|
|