In the middle of the seventh inning, as he had done for years, Sam started to holler, "New York Yanks, New York Yanks," hoping he and the other fans could rally the Yankees but Sam was just about the only person in the Yankee Stadium shouting it. Almost in unison, all the fans were screeching "U.S.A., U.S.A." When Sam continued "New York Yanks, New York Yanks," some fans looked at him in amazement while others tried to get him to change his chant. He didn't.
It was now the 2005 season, and on this particular day, Tampa Bay was again the opponent, but unlike the game in 2001, this time the Yankees were winning handily. However, Sam was not pleased. During the last few seasons, the Yankees beat the bad teams, held their own with the better ones, but lacked the ability to win the last game of the season. Sam blamed George Steinbrenner.
Oh, the Yankees' owner knew how to make money. He created the Yankees Entertainment and Sports network (YES), charged outrageous prices for parking and hot dogs, and was working on a sweetheart deal to get help building a new ballpark. Sam always referred to it as "a new ballpark" and not a "new Yankee Stadium." There had been and always would be only one Yankee Stadium, even if it existed only in Sam's memory.