Taglines

By now you may wish you had given your product a different name. Don't want the Medieval theme? Want one tagline that works with both genders? Choose words that people want associated with their skin.

Make your mornings smoothe with Shavelot. Feel like silk with Shavelot. Shavelot for a smoothe silky morning.

Okay, so not everyone comes up with a terrible name for their product, and not all taglines contain the name of the company, product, or service; many taglines are placed underneath or are said immediately after the name.

My company is CatAlan Copywriting. You think it; I'll write it!

My husband once owned a local carpentry company. You design it; we build it!

Taglines follow different formulas. But they all have the same goal: you hear or read the tagline, and now you want the service or product. Once you think you have your perfect tagline, ask yourself the following questions.

1. Does it mention the product, company, or service?

2. Does it promise a desired result?

3. Will people be able to remember it with ease?

4. Does it set a mood that matches the service, product, or company?

5. Does it sound too much like a competitor's?

If you answered yes to the first four and no to the last one, then you probably have a good tagline. If not, revise. Remember, taglines can be changed any time, but the mood set with the first may well be stuck with the product forever. Such is life!

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